It's important that you, the web design / online marketing client, stay in control. Own your online self, both for your sanity and that of your web designer/developer/online marketing consultant.
Just as you would not hand your favourite plumber the keys to your office safe, or leave delivery of business-critical matters to some outside consultant, there are some definite DOs and DON'Ts when dealing with online marketing and web design service providers:
Redoing Your Website
Is what you want what you want?
Is what you want what you need?
Is what you want what you should want?
Many small businesses and organisations are nowhere near getting what they need or want or what they might need to do to create an engaging, effective online presence.