effective online strategies for smaller businesses
About Itchycloud.net
Itchycloud is a small web design consultancy based in London N16. We offer web design and graphics services, as well as content management and search engine optimisation services. Just as importantly, Itchycloud consults clients on what will make their web presence as effective as possible, given their business aims and expected audience. Without a clear idea on these matters no amount of sophisticated programming or visual design can hope to really effect our clients bottom lines.
Our philosophy
Your business objectives and your visitors' web experience come first and foremost. Everything is done to ensure that these are clearly formulated, and that all work contributes to these aims. Your web presence is integral to your reputation, and should make it easier for you to get your message across to potential as well as current customers.
We place great weight on educating our clients as to what makes a website effective: solid analysis, clear and measurable objectives, and designing with an eye to speed, usability and accessibility. Emphasis is placed on designing and coding to recognised industry standards to ensure a satisfactory user experience, as well as extend the life of your website and on-line content.
Our methodology and tools
We are standards-aware and technology-agnostic. That means we use whatever creates the most effective web presence given a client's aims and audience. We do not aim for overkill, or "impressive" graphics and special features in and of themselves. All design elements and functionality are considered and coded as to their contribution to the overall effectiveness of your website.
- Methodology
- Clear business requirements
- User-centric, i.e., who are your visitors, what do you want them to do, and how can they do so as easily as possible
- Identification of key web content and features
- Working out detailed functional specifications before serious design and coding begins
- Adaptable design - to ensure that your content and website can grow without costly redesigns
- Usability and accessibility are built in so far as the client budget allows
- Clean, commented code
- Testing, testing, testing
- Training, documentation and support
- Key Technologies
- (X)HTML
- CSS
- Javascript (ECMAScript)
- Apache/PHP/MySQL
- Microsoft ASP.NET
- Macromedia Fireworks and Flash